Printed Materials
Artwork created for print. Some of these materials were produced for sale at in-person events, while others were developed as product concepts for approval.
1. "Hashtags" Sketchbook. During live classes, Pedro Sobral—a media buying instructor—would often come up with a new catchphrase in each session. These phrases became part of the community's inside language and helped build a highly loyal student community. They were later turned into illustrations and printed on this sketchbook.
2. Casimiro Stickers & T-Shirts. Casimiro is a brazilian youtuber that became popular through his reaction videos and is now the founder of CazéTV. I created a series of vector illustrations for stickers and T-shirts as part of a partnership proposal for a company planning to produce an official line of clothing and accessories.
3. Subido Sticker Album. After working with Pedro Sobral for many years, we had built a large collection of illustrations from his universe. We selected the best ones and turned them into a sticker album to be sold at the main live event for his students.
4. Subido Ao Vivo 2022. This was Pedro Sobral's first live event for media buyers and his students. I was responsible for creating several materials for the event, including a sticker sheet and illustrations for the lanyard and notebook.
